How well Durex is managing their product line and make recommendations Essay

How well Durex is managing their product line and make recommendations for the future - Essay Example The same set of benefits from more products lead to ambiguity and consumer choose one on the cost of other, which often decline the market share for one product in favor of other. The onion is designed from the philosophy and commitment of business for providing aid maintaining health of people while allowing living happily. Company is maintaining product’s life with augmented product line and that’s strategy seems viable increase product life. Product life cycle refers to the actual position of the brand and its product line the market (Grieves, 2005a). Four phases of the time shows the future potential of growth for making investments (Terzi et al., 2010). These four phases include (Grieves, 2005b): Maturity where brand successfully achieved its potential growth and generating high revenues while moving towards expectancy by loosing essence by the time. Here investment is made to operate and reinforce the brand. The product life cycle is derived from the fact that Durex is earning high revenues and expanding the maturity phase by continuous extensions in product and communications as the blue line in the given graphic shows the extensions of brand to survive in long-run. Griffin (2012) described BCG (Boston Consulting Group) matrix as the evaluation tool for the relative to other brand present in the market. BCG technique is utilized to plot the potential of the product in the market and make investments accordingly (Schawel & Billing, 2014; Johnson et al., 2011). Four quarters of the matrix presents following categories (Doherty & Lu, 2012): The matrix shows evidence that brand is in the phase of moving from Stars to cash cows and relatively occupy a very large market share, so the competition level for the brand is not very vital in short-term. By looking at the market growth, Dettol is at the top position, which give the idea that in long-run brand will have to face competition also for investment decisions of

Fireplace Coursework Paper Example | Topics and Well Written Essays - 1750 words

Fireplace Paper - Coursework Example This information is usually relevant for the company because it enables it to reorder and maintain enough stock quantities to meet the customers demand. The inventory that the company has in stock is calculated at the end of every month. The inventory management process in C20 is not limited to documenting raw materials and the distribution of the raw materials into production process. Raw materials movement through the different steps, the operational stages is covered. Tracking the raw materials as they are used to generate fireplaces assists the company in identifying the need to alter order amounts so that the raw materials records does not get riskily small or it is overstated to a point that is unfavorable. The company also keeps records of finished goods that are displayed in the showrooms. This means that the company posts the newly produced fireplaces to the inventory totals and it also subtracts the goods sold. One of the components of C20 inventory is the tiles stock. Ther e are different tiles that are used by the company in making fireplaces. These are quarry tiles, grazed tiles 6†, glazed tiles 4†, 6†?2† tiles, kerb tiles, and biscuit tiles. Under each and every type of tile, there are different subtypes of tiles. For instance, under the quarry tiles, there are black, black (seconds), and red tiles. Under glazed tiles 6†, there are B.Black, V. ... 4† 13 sq yard ?17.00 ?221.00 6?2 openings 375 Pieces ?0.55 ?206.25 4?4 openings 800 Pieces ?0.55 ?440.00 Hand Cast openings 150 Pieces ?0.55 ?82.50 The old stock total value is also added to the total values of the tiles in the inventory. The inventory records also have the original unrestored stocks. These are fireplaces that are either removed from houses being demolished or renovated, or which are simply bought from owners. Under the original unrestored stocks, there are sub-categories such as original wood mantles, original C.I. fireplaces, and original stoves. The sub-categories quantities, unit value, and their total value is calculated. The company inventory also has the engineering stocks such as mica, fire ropes; cement (Fire), Discs, W/Rods and Nuts and Bolts. The engineering stocks quantity, unit, unit value and total value of the sub types are then calculated and sub totals of the tiles calculated. The next item in the company inventory is the slabbing supplies. The se supplies consist of steel reinforcement, slablyte, fondu, snowcrite, cast plaster, glue, fire rope, glazes, and sand. The quantity, unit, unit value, and total value of the supplies are then calculated and sub totals of the supplies offered. The other items in the inventory are fire accessories, new wood pellet stock, safety wear, blunger, and display stock. The quantity, unit, unit value, and total value of these items is calculated and their sub-totals offered. The tiles subtotal, original unrestored subtotal, engineering stock subtotal, slabbing sub total, fire accessories subtotal, safety wear subtotal, blunger sub total, and display subtotal are added up to